89% of VPNs Fall Short in User Satisfaction – VPNScore Report by VPNRanks

Our analysis identified the following VPNs as the top-rated providers in the United Kingdom, with an average VPNScore of 5.11.

PureVPN excels in the UK, reflecting an exceptional Overall Satisfaction rate.  

PureVPN leads with a VPNScore of 5.40, driven by high satisfaction (6.02) but lower popularity (2.89), indicating strong user approval but limited market presence. In comparison, Surfshark follows closely with a VPNScore of 5.33, combining moderate satisfaction (4.89) and high popularity (7.10), reflecting a well-recognized brand with a decent user experience yet falling slightly behind PureVPN in overall user approval.

NordVPN, despite having the highest popularity score (9.41), has a lower satisfaction score (4.00) and a VPNScore of 5.09. This suggests that while NordVPN is widely used, it needs to improve user experience to match its market presence. In contrast, IPVanish, with a VPNScore of 4.95, shows higher satisfaction (5.60) but low popularity (2.36), indicating a good user experience among a smaller user base and highlighting a different challenge compared to NordVPN.

ExpressVPN, with a VPNScore of 4.80, balances moderate satisfaction (5.04) and popularity (3.81), suggesting room for improvement in both areas. This positions ExpressVPN between IPVanish, which excels in user satisfaction but lacks popularity, and NordVPN, which is highly popular but needs to enhance user satisfaction.

In summary, PureVPN stands out for its high satisfaction despite lower popularity, while Surfshark’s strong brand recognition pairs with decent user satisfaction. NordVPN’s high market presence contrasts with its need for a better user experience, whereas IPVanish offers a good user experience but struggles with market presence. ExpressVPN finds itself needing improvements in both satisfaction and popularity to compete more effectively.

According to our analyses, the following VPNs were found to be the highest-rated in Canada, averaging a VPNScore of 4.80.

NordVPN emerged as a leading choice for Canadian users. This rating reflects the VPN’s authority in all four of VPNScore’s predefined metrics.

NordVPN leads in Canada with a VPNScore of 5.54, driven by high popularity (9.57) but lower satisfaction (4.53), indicating a strong market presence but room for improvement in user experience. Surfshark follows with a VPNScore of 5.02, balancing moderate satisfaction (4.89) and popularity (5.50), reflecting a well-recognized brand with a decent user experience, though not as prominent as NordVPN. PureVPN has a VPNScore of 4.87, with higher satisfaction (5.33) but lower popularity (3.05), suggesting good user approval but limited market visibility.

ExpressVPN, with a VPNScore of 4.76, combines moderate satisfaction (5.14) and popularity (3.22), indicating a need for improvement in both areas. Compared to PureVPN, ExpressVPN has slightly lower satisfaction and popularity, highlighting areas for growth. CyberGhost has the lowest VPNScore (3.83) due to lower satisfaction (4.15) and popularity (2.57), reflecting a need for significant improvements in both user experience and market presence. CyberGhost’s scores suggest it struggles more significantly in attracting and satisfying users, underscoring the challenges it faces in the Canadian market.

In comparison, ExpressVPN leads in the US with the highest VPNScore (6.54), driven by high satisfaction (6.53) and popularity (6.58), indicating strong user approval and market presence. NordVPN, despite its highest popularity score (9.48), has a lower satisfaction score (4.48) and a VPNScore of 5.48, suggesting it is widely used but needs to improve user experience. This comparison shows that while NordVPN has a strong market presence in both Canada and the US, it consistently needs to improve its user satisfaction. Conversely, ExpressVPN shows stronger performance in the US compared to Canada, indicating a better reception in the US market.

According to our analysis, the following VPNs were determined to be the top-rated in Australia, averaging a 5.40 VPNScore.

ExpressVPN had an outstanding perception of user experience in Australia, excelling in all four key metrics.

ExpressVPN leads in Australia with the highest VPNScore (6.05), combining high satisfaction (6.09) and popularity (5.91), indicating a strong user experience and significant market presence. In comparison, PureVPN follows closely with a VPNScore of 5.56, driven by high satisfaction (5.60) and good popularity (5.38), suggesting it is well-received by its users but not quite as prominent as ExpressVPN.

NordVPN, with a VPNScore of 5.43, has the highest popularity score (8.51) but lower satisfaction (4.67), indicating it is widely used but needs to improve user experience. Norton Secure VPN shows a similar profile with a VPNScore of 5.41, combining high popularity (8.27) and moderate satisfaction (4.7), suggesting both VPNs have strong market penetration but face challenges in enhancing user satisfaction. Compared to their performance in Canada, where NordVPN also leads in popularity but lags in satisfaction, it is clear that NordVPN’s user experience improvements are needed across multiple regions.

Surfshark, with a VPNScore of 4.58, balances lower satisfaction (4.33) and moderate popularity (5.58), indicating room for improvement in both areas. Compared to its performance in the US, where Surfshark also balances moderate satisfaction and popularity, it seems consistent in needing enhancements in both areas to be more competitive.

While ExpressVPN consistently performs well across different countries like the US and Australia, other providers like NordVPN and Surfshark face similar challenges in both markets. Improving user satisfaction could significantly bolster their VPNScore and market position globally.

According to our analysis, the following VPNs were ranked the least rated in the United Kingdom, averaging a 0.58 VPNScore.

Proton VPN, Astrill VPN, TunnelBear, VPNArea, and VyprVPN all received a low VPNScore in 2023.

Proton VPN has the lowest VPNScore (0.04) in the United Kingdom due to extremely low satisfaction (0.01) and minimal popularity (0.14), indicating poor user experience and market presence. Comparatively, Astrill VPN follows with a VPNScore of 0.68, resulting from low satisfaction (0.84) and very low popularity (0.01), showing a slightly better performance than Proton VPN but still significantly struggling.

TunnelBear, with a VPNScore of 0.70, combines slightly higher satisfaction (0.87) and low popularity (0.04), indicating it is somewhat better received by users than Proton VPN and Astrill VPN but still faces challenges in gaining market traction. VPNArea, scoring 0.71 in VPNScore, has similar satisfaction (0.88) and very low popularity (0.01), closely mirroring TunnelBear’s performance in terms of user approval but lagging slightly in market presence.

VyprVPN has the highest VPNScore among the lowest-rated VPNs (0.75), with the highest satisfaction score (0.92) and slightly better popularity (0.06) among this group. Compared to its peers, VyprVPN stands out with a marginally better user experience and market presence, though it still falls short of being a strong contender in the UK market.

Our analysis confirms that these VPNs have the lowest ratings in Canada, averaging a VPNScore of 0.08:

As of 2023, Proton VPN, VPN Proxy Master, ClearVPN, AirVPN, and Black VPN have the lowest VPNScore in Canada, indicating a need for significant improvement in overall user satisfaction.

Proton VPN has the lowest VPNScore (0.04) in Canada, driven by very low satisfaction (0.04) and minimal popularity (0.03), indicating poor user experience and market presence. VPN Proxy Master follows with a VPNScore of 0.06, resulting from low satisfaction (0.07) and extremely low popularity (0.01), showing a marginally better performance than Proton VPN but still significantly struggling.

ClearVPN has a VPNScore of 0.09, combining slightly higher satisfaction (0.10) and low popularity (0.06), indicating it is somewhat better received by users than Proton VPN and VPN Proxy Master but still faces challenges in gaining market traction. Both AirVPN and Black VPN share a VPNScore of 0.11, with identical satisfaction scores (0.13) but minimal popularity (0.01 and 0.02, respectively), showing slight improvements in user satisfaction compared to their peers but still lacking significant market presence.

According to our analysis, the following VPNs were found to be the lowest-rated in Australia, averaging a 0.35 VPNScore.

Significant feature improvements are crucial for SlickVPN, HMA VPN, Hola VPN, EarthVPN, and Tunello.

SlickVPN has the lowest VPNScore (0.26) in Australia despite a higher popularity score (0.76) compared to its satisfaction score (0.14), indicating poor user experience despite some market presence. In comparison, HMA VPN follows with a VPNScore of 0.34, reflecting a moderate satisfaction score (0.32) and a relatively better popularity score (0.43), showing slightly improved user reception and visibility.

Hola VPN, with a VPNScore of 0.35, balances a slightly better satisfaction score (0.43) but very low popularity (0.04), indicating limited market recognition despite a relatively better user experience. EarthVPN, scoring 0.39, shows slightly higher user satisfaction (0.48) but minimal popularity (0.02), suggesting it is somewhat better received by its users but still struggles with market presence. Tunnello, with the highest VPNScore in this group (0.43), has the highest satisfaction score (0.54) but the lowest popularity (0.01), reflecting a good user experience among a very small user base.

Our analysis identified the following VPNs as top-rated in the United Kingdom, averaging a VPNScore of 6.17.

For the United Kingdom, our 2024 analysis identifies Norton Secure VPN as the leading provider.

Norton Secure VPN leads in the UK with a VPNScore of 6.53, showing a strong balance between satisfaction (6.12) and high popularity (8.17). This combination indicates that Norton Secure VPN is both user-friendly and widely recognized, reflecting its strong market presence and broad user approval. Compared to its performance in other countries, Norton Secure VPN’s strong showing in the UK highlights its effectiveness in combining Ease of Use with market penetration.

PureVPN follows with a VPNScore of 6.16, scoring higher in satisfaction (7.01) but lower in popularity (2.76). This suggests that PureVPN offers a highly user-friendly experience but is less well-known compared to its competitors. Despite its lower popularity, PureVPN’s superior satisfaction score places it just ahead of ExpressVPN. In the US, PureVPN also demonstrates high user satisfaction, though it faces similar challenges in market visibility.

ExpressVPN, with a VPNScore of 6.15, combines high satisfaction (6.61) with moderate popularity (4.31), showing it is both user-friendly and reasonably well-recognized. Compared to its global performance, where ExpressVPN often leads due to its strong user satisfaction and significant market presence, its position in the UK is competitive but shows room for growth in popularity.

NordVPN, with the highest popularity (9.50) but a lower satisfaction score (5.14), achieves a VPNScore of 6.01. This indicates that while NordVPN is widely used, there is room for improvement in user-friendliness. This trend is consistent across regions like the US, where NordVPN also shows high popularity but lower user satisfaction, suggesting a broader issue with Ease of Use that needs addressing globally.

IPVanish, with a VPNScore of 6.00, balances high satisfaction (6.95) and low popularity (2.17), indicating a good user experience but limited market recognition. This suggests that IPVanish users are generally satisfied, but the VPN needs to boost its visibility to attract more users. In the US, IPVanish shows a similar trend of high satisfaction but lower popularity, underscoring a consistent need for better market penetration.

Our analysis identified the following VPNs as top-rated in Canada, averaging a VPNScore of 5.60.

The top-rated VPN in Canada for Ease of Use is ExpressVPN.

ExpressVPN leads in Canada with a VPNScore of 6.10, driven by high satisfaction (6.66) and moderate popularity (3.85). This indicates it offers a great user experience and has a decent market presence. Comparatively, ExpressVPN’s performance in Canada mirrors its strong global standing, underscoring its consistency in providing high user satisfaction across different regions.

NordVPN, despite having the highest popularity score (9.57), achieves a VPNScore of 5.86 due to a lower satisfaction score (4.93), suggesting it is widely used but less favored for Ease of Use. This trend is consistent with NordVPN’s performance in other countries like the UK and the US, where it shows high popularity but lower user satisfaction, highlighting a broader need for NordVPN to enhance its Ease of Use globally.

PureVPN, with a VPNScore of 5.69, combines high satisfaction (6.36) with low popularity (3.02), indicating it is very user-friendly but less known. This reflects a similar pattern seen in other regions, such as the UK, where PureVPN also scores high on user satisfaction but struggles with market visibility.

CyberGhost, with a VPNScore of 5.50, shows a balance of good satisfaction (6.10) and low popularity (3.12), reflecting a positive user experience but limited market visibility. Compared to its performance in the US, CyberGhost maintains consistent user satisfaction but needs to improve its market presence.

Norton Secure VPN, with a VPNScore of 4.86, combines moderate satisfaction (5.61) and low popularity (1.87), indicating it offers a decent user experience but is not widely recognized. This is in contrast to its strong performance in the UK, where it leads with high popularity and user satisfaction, suggesting that Norton Secure VPN needs to boost its visibility in Canada to match its UK success.

In summary, ExpressVPN sets a high standard in Canada with its balance of user satisfaction and market presence. NordVPN’s widespread use contrasts with its need for improved Ease of Use, a trend seen across multiple countries. PureVPN and CyberGhost offer strong user experiences but need to enhance their market visibility, while Norton Secure VPN, despite its success in the UK, needs to increase its recognition in Canada.

Our analysis reveals that the following VPNs achieve the highest ratings across Australia, with VPNScores reaching as high as 6.14.

The top-rated VPN in Australia for Ease of Use is Norton Secure VPN.

Norton Secure VPN leads in Australia with a VPNScore of 7.30, driven by high satisfaction (6.76) and the highest popularity (9.46). This indicates it offers a great user experience and enjoys a widespread market presence, reflecting its strong foothold in the Australian market compared to other regions where its performance varies.

ExpressVPN follows with a VPNScore of 6.83, combining the highest satisfaction score (6.96) with strong popularity (6.31). This shows that ExpressVPN is both highly user-friendly and well-regarded by users, though not as popular as Norton Secure VPN in Australia. In other countries like the US and the UK, ExpressVPN also ranks highly, demonstrating its consistent user satisfaction and solid market presence globally.

PureVPN, with a VPNScore of 5.99, reflects high satisfaction (6.28) but lower popularity (4.81). Despite its excellent Ease of Use, it lags behind in market visibility. This trend is consistent with its performance in regions like Canada and the UK, where it also excels in user satisfaction but struggles with market penetration.

Similarly, NordVPN, with a VPNScore of 5.66, balances a moderate satisfaction score (5.04) with high popularity (8.17), indicating it is widely used but could improve user-friendliness. This pattern is seen across multiple regions, including the US and the UK, highlighting a global need for NordVPN to enhance its Ease of Use to better match its popularity.

CyberGhost, with the lowest VPNScore in this group (4.90), combines moderate satisfaction (5.39) and low popularity (2.94), suggesting it provides a decent user experience but is less known. Compared to its performance in Canada, CyberGhost maintains a similar profile of good user satisfaction but a lower market presence, indicating a consistent challenge in increasing visibility.

According to our analysis, several VPNs in the United Kingdom require significant improvement, as evidenced by their low average VPNScore of 0.77.

These low-rated VPNs require significant improvements in providing robust functionalities that are designed in a way that improves their Ease of Use or streamlining the setup process for a more intuitive user experience.

In the United Kingdom, Proton VPN has the lowest VPNScore of 0.03, with a satisfaction score of 0.00 and a relatively low popularity score of 0.14. This indicates an extremely poor user experience and minimal market presence.

Atlas VPN, with a VPNScore of 0.80, has a higher satisfaction score of 0.98 and a slightly lower popularity score of 0.11 compared to Proton VPN. Despite better user satisfaction, its overall rating remains low due to limited market presence. This pattern highlights Atlas VPN’s need for increased visibility despite offering a somewhat improved user experience over Proton VPN.

TunnelBear achieves a VPNScore of 0.98, driven by a satisfaction score of 1.22 and a low popularity score of 0.03. This reflects a better user experience than both Proton VPN and Atlas VPN but indicates struggles with market recognition. TunnelBear’s performance suggests that while user satisfaction is crucial, market presence significantly impacts the overall VPNScore.

Astrill VPN, with a VPNScore of 1.02, combines a satisfaction score of 1.27 with an even lower popularity score of 0.01. While it offers a marginally better user experience than TunnelBear, its almost non-existent market presence keeps its overall score low. This emphasizes that even with slightly better user feedback, a lack of visibility can severely limit overall performance.

VPNArea has the highest VPNScore in this group at 1.03, with a satisfaction score of 1.28 and a popularity score of 0.01. This suggests that, like Astrill VPN, it provides the best user experience among these low-rated options but remains largely unknown in the market. This comparison shows that despite marginally higher satisfaction, VPNs like VPNArea and AstrillVPN need to improve their market presence to enhance their overall scores significantly.

Our analysis determined the following VPNs to be the lowest-rated in Canada, averaging a 0.07 VPNScore.

In light of their low VPNScores for 2023, these VPNs operating must prioritize significant feature upgrades to remain competitive and attract users in Canada.

In Canada, Proton VPN has the lowest VPNScore of 0.01, driven by a satisfaction score of 0.00 and a popularity score of 0.04, indicating an extremely poor user experience and minimal market presence. VPN Proxy Master, with a VPNScore of 0.05, slightly improves in satisfaction (0.06) but remains largely unknown with a popularity score of 0.01.

ClearVPN has a VPNScore of 0.06, balancing equally low satisfaction and popularity scores (both 0.06). Black VPN, scoring 0.11, offers better user satisfaction (0.14) but still suffers from low popularity (0.01). AirVPN, with the highest VPNScore in this group at 0.13, provides the best user experience (0.16) but has no market presence, as indicated by its popularity score of 0.00.

In summary, Proton VPN is the lowest-rated in terms of both satisfaction and popularity. VPN Proxy Master and ClearVPN have slightly better satisfaction but remain largely unknown. Black VPN offers better satisfaction but remains obscure, while AirVPN, despite offering the best user experience among these VPNs, is entirely unknown.

Our analysis reveals that the following VPNs have the lowest ratings in Australia, averaging a 0.29 VPNScore:

In the competitive Australian VPN market, these low-performing providers require substantial feature upgrades to stay viable.

In Australia, SlickVPN has the lowest VPNScore of 0.11, combining a satisfaction score of 0.00 with a relatively higher popularity score of 0.57. This suggests an extremely poor user experience despite some market presence.

Hola VPN, with a VPNScore of 0.25, has a slightly better satisfaction score (0.31) but a very low popularity score (0.02), indicating a marginally better user experience but minimal recognition. Compared to SlickVPN, Hola VPN shows slight improvement in user satisfaction but remains largely unknown.

EarthVPN, achieving a VPNScore of 0.34, has a satisfaction score of 0.42 and a low popularity score of 0.02. This indicates a slight improvement in user experience compared to Hola VPN, but still struggles with market presence. EarthVPN performs better in user satisfaction than Hola VPN and SlickVPN but remains obscure.

Proton VPN, with a VPNScore of 0.35, shows a satisfaction score of 0.44 and a popularity score of 0.02. It offers a marginally better user experience than EarthVPN but remains largely unknown. Proton VPN’s performance is consistent with its low ratings in other regions, highlighting ongoing challenges in user satisfaction and market visibility.

iProVPN has the highest VPNScore in this group at 0.38, with a satisfaction score of 0.47 and a popularity score of 0.01. Despite offering the best user experience among these low-rated options, it remains very obscure in the market. iProVPN’s slight edge in user satisfaction over the others does not translate to market presence.

Earning a strong average VPNScore of 5.26, the following VPNs rank among the highest-rated in the United Kingdom.

In 2023, Surfshark was perceived as the best in the United Kingdom in terms of Ease of Setup.

In the United Kingdom, Surfshark leads with a VPNScore of 6.81, benefiting from high satisfaction (6.15) and the highest popularity (9.45). This combination suggests Surfshark provides an excellent Ease of Setup experience and is widely adopted, reflecting its strong overall performance in user satisfaction and market presence.

In comparison, IPVanish, with a VPNScore of 5.76, has a similar satisfaction score (6.14) but a significantly lower popularity score (4.25). This suggests a strong user experience but less widespread use. IPVanish’s consistently high user satisfaction yet lower market reach is mirrored in other metrics as well.

NordVPN, despite being highly popular (8.96), has a lower satisfaction score (4.05) and a VPNScore of 5.04. This indicates that while many users choose NordVPN, they find it less easy to set up compared to Surfshark and IPVanish. This pattern is consistent with NordVPN’s performance in other metrics, where its high market penetration often contrasts with lower user satisfaction.

ExpressVPN, with a VPNScore of 4.83, shows moderate satisfaction (5.15) but lower popularity (3.53). This positions it below Surfshark and IPVanish in terms of both user experience and market reach. ExpressVPN’s performance in the UK reflects its need to enhance both user satisfaction and visibility to compete more effectively.

PureVPN scores the lowest in this group with a VPNScore of 3.87, reflecting both low satisfaction (4.01) and popularity (3.32). This places PureVPN well behind the leaders in terms of Ease of Setup and user adoption. PureVPN’s lower scores in both metrics indicate significant room for improvement in providing a user-friendly setup experience and increasing its market presence.

According to our analysis, the following VPNs were determined to be the highest-rated in Canada, with an average VPNScore of 4.49.

Surfshark stands out as the top-rated VPN in Canada for 2023. It impresses users with its exceptionally simple setup process, streamlining the user experience.

In Canada, Surfshark leads with a VPNScore of 5.95, driven by a satisfaction score of 5.58 and a high popularity score of 7.44. This indicates that Surfshark offers a well-regarded Ease of Setup experience and is widely used, similar to its strong performance in other regions.

NordVPN follows with a VPNScore of 5.73, featuring a lower satisfaction score (4.78) but the highest popularity score (9.53). This suggests that despite being highly popular, NordVPN users find it slightly less easy to set up compared to Surfshark. This trend is consistent with NordVPN’s performance in other metrics, where its high market penetration often contrasts with lower user satisfaction.

IPVanish, with a VPNScore of 3.74, has a lower satisfaction score (3.89) and popularity score (3.18). This indicates a relatively lower user experience in Ease of Setup and lesser adoption compared to Surfshark and NordVPN. IPVanish’s performance in Canada mirrors its lower scores in other regions, highlighting the need for improvement in user satisfaction and market presence.

ExpressVPN scores similarly with a VPNScore of 3.68, combining a satisfaction score of 3.93 and a popularity score of 2.70. This places it just below IPVanish in terms of both Ease of Setup and popularity. ExpressVPN’s lower score in Canada contrasts with its generally higher satisfaction ratings in other regions, suggesting regional challenges.

Private Internet Access has the lowest score with a VPNScore of 3.35, reflecting a low satisfaction score (3.04) and a moderate popularity score (4.61). This suggests that users find it less easy to set up compared to the other VPNs in this group. Private Internet Access consistently shows lower user satisfaction across various metrics, emphasizing the need for better user experience enhancements.

Based on our analysis, the following VPNs hold the highest ratings across Australia, averaging a 5.11 VPNScore:

In 2023, ExpressVPN excels in Ease of Setup in Australia, combining high user satisfaction with a substantial market presence.

In Australia, ExpressVPN tops the list with a VPNScore of 5.90, supported by a high satisfaction score (5.67) and a significant popularity score (6.80). This indicates that ExpressVPN provides a strong Ease of Setup experience and enjoys a substantial market presence, similar to its performance in other regions where it combines high user satisfaction with broad adoption.

NordVPN follows with a VPNScore of 5.37, featuring a lower satisfaction score (4.56) but the highest popularity score (8.61). Despite its high popularity, NordVPN’s Ease of Setup is perceived as slightly lower compared to ExpressVPN. This trend mirrors its global performance, where NordVPN often pairs high market penetration with lower user satisfaction in setup ease.

Surfshark, with a VPNScore of 4.95, combines a satisfaction score of 4.45 and a popularity score of 6.94. It offers a decent user experience, though not as highly regarded as ExpressVPN and NordVPN in terms of setup ease. Surfshark’s performance in Australia reflects consistent user satisfaction and market reach seen in other metrics like Ease of Use.

PureVPN scores similarly with a VPNScore of 4.88, reflecting a satisfaction score of 4.41 and a popularity score of 6.75. This indicates that both Surfshark and PureVPN provide comparable Ease of Setup experiences and market reach, maintaining moderate user satisfaction and visibility.

Norton Secure VPN, despite having the highest popularity score (9.31), has the lowest VPNScore (4.45) due to its low satisfaction score (3.23). This highlights a significant disparity between its widespread use and user satisfaction regarding Ease of Setup, a pattern consistent with its performance in other regions where high popularity contrasts with lower user satisfaction.

Our analysis identified these VPNs as the lowest-rated in the United Kingdom, with a concerning average VPNScore of 0.05.

These lowest-rated VPNs need to significantly improve the efficiency of their setup process to improve user satisfaction in the UK.  

In the United Kingdom, My Expat Network has the lowest VPNScore of 0.01, driven by a satisfaction score of 0.00 and a low popularity score of 0.06. This indicates an extremely poor user experience and minimal market presence, similar to its performance in other regions.

LimeVPN, with a VPNScore of 0.04, combines a satisfaction score of 0.04 with a popularity score of 0.02. While slightly better than My Expat Network, it still reflects a very poor user experience and minimal recognition. LimeVPN’s performance highlights its ongoing issues with user satisfaction and market visibility.

VPN Asia, Proton VPN, and VPNArea all have a VPNScore of 0.07. VPN Asia and VPNArea share the same satisfaction score (0.08) and low popularity score (0.01), indicating they provide a slightly better user experience than My Expat Network and LimeVPN but remain largely unknown. Proton VPN, on the other hand, has a higher popularity score of 0.14 but a lower satisfaction score (0.06), suggesting it is slightly more well-known but still not favored for Ease of Setup.

According to our analysis, the following VPNs were determined to be the lowest-rated in Canada, averaging a 0.05 VPNScore.

To ensure user satisfaction in Canada, these low-rated VPNs require substantial upgrades in their Ease of Setup.

In Canada, AirVPN has the lowest VPNScore of 0.01, driven by a satisfaction score of 0.00 and a low popularity score of 0.03. This indicates a very poor user experience and minimal market presence, reflecting its struggles in other regions as well.

VyprVPN, with a VPNScore of 0.04, combines a satisfaction score of 0.04 with a popularity score of 0.05. While better than AirVPN, it still reflects a poor user experience and limited recognition. VyprVPN’s performance highlights ongoing challenges in improving both user satisfaction and market visibility.

nVPN, PandaVPN, and VPNTunnel all have a VPNScore of 0.06. They share the same satisfaction score (0.07) and a popularity score of 0.00, indicating they provide a slightly better user experience than AirVPN and VyprVPN but remain completely unknown in the market. This consistent performance across different VPNs underscores the need for significant improvements in both user satisfaction and market presence.

Our analysis identified the following VPNs as the lowest-rated in Australia, with a concerning average VPNScore of 0.19.

Significant setup improvements are crucial for these bottom-tier VPNs to avoid losing users altogether in Australia.

In Australia, Black VPN has a VPNScore of 0.14, with a satisfaction score of 0.15 and a popularity score of 0.09. This indicates a low user experience and minimal market presence, similar to AirVPN in Canada, which also struggles with poor user satisfaction and low visibility.

Tunnello, scoring 0.17 in VPNScore, combines a satisfaction score of 0.20 with a popularity score of 0.05. While it shows a slight improvement in user satisfaction compared to Black VPN, its market recognition remains very low. This mirrors VyprVPN’s performance in Canada, which also has marginally better user feedback but limited market reach.

nVPN, PandaVPN, and VPNTunnel all share the same VPNScore of 0.22 in Australia. Each has a satisfaction score of 0.27 and a popularity score of 0.00. These VPNs offer a marginally better user experience compared to Black VPN and Tunnello but are completely unknown in the market. This situation is comparable to Canada, where nVPN, PandaVPN, and VPNTunnel also share the same VPNScore of 0.06, indicating slightly better user satisfaction but complete anonymity in the market.

According to our comprehensive analysis, several VPNs emerged as strong contenders in the US market, with an average VPNScore of 4.91.

IPVanish excels at meeting US user needs, ranging from speed and security to streaming capabilities and beyond, despite NordVPN’s high popularity.

In the United Kingdom, IPVanish leads with a VPNScore of 5.42, combining a high satisfaction score (6.23) with a low popularity score (2.17). This indicates that IPVanish is very effective in meeting user requirements despite having a smaller market presence. IPVanish’s performance aligns with its trend in other regions, where it provides strong user satisfaction but struggles with market visibility.

PureVPN follows closely with a VPNScore of 5.39, featuring a satisfaction score of 6.05 and a slightly higher popularity score (2.76). While it is effective in meeting user needs, it remains less recognized compared to ExpressVPN and NordVPN. This pattern is consistent with PureVPN’s performance in other regions, showing high user satisfaction but lower market presence.

ExpressVPN, scoring 4.96 in VPNScore, has a moderate satisfaction score (5.13) and a higher popularity score (4.31) than IPVanish and PureVPN. This suggests that ExpressVPN is well-regarded and more widely used, though not as highly rated in user satisfaction as IPVanish and PureVPN. Compared to its performance in other regions, ExpressVPN shows slightly lower satisfaction in the UK but maintains strong market visibility.

NordVPN, with a VPNScore of 4.52, combines a low satisfaction score (3.28) with the highest popularity score (9.50). Despite being the most popular, its lower satisfaction score indicates it may not meet user requirements as effectively as the leaders. This reflects NordVPN’s global trend of high popularity but lower user satisfaction, indicating a need for improvements in user experience.

CyberGhost has the lowest VPNScore in this group (4.26), with a satisfaction score of 4.68 and a low popularity score of 2.58. This indicates that CyberGhost is less effective in meeting user needs and has a smaller market presence. CyberGhost’s performance in the UK is consistent with its general trend of moderate user satisfaction and low visibility.

Based on our analysis, the following VPNs hold the highest ratings across Canada, averaging a 4.76 VPNScore.

In Canada, ExpressVPN was perceived to address a broader range of user requirements in terms of meeting user requirements.

In Canada, ExpressVPN leads with a VPNScore of 5.49, combining a high satisfaction score (5.91) with a moderate popularity score (3.85). This indicates that ExpressVPN is effective in meeting user requirements and enjoys a decent market presence, similar to its strong performance in other regions like the US and the UK.

PureVPN follows with a VPNScore of 5.14, featuring a satisfaction score of 5.67 and a lower popularity score (3.02). While it is effective in meeting user needs, it is slightly less popular than ExpressVPN. This trend aligns with PureVPN’s performance in other areas, where it often shows high user satisfaction but lower market visibility.

NordVPN, with a VPNScore of 4.87, has a lower satisfaction score (3.69) but the highest popularity score (9.57). Despite its high market presence, its lower satisfaction score suggests it may not meet user requirements as effectively as the leaders. This mirrors NordVPN’s performance globally, where high popularity often contrasts with lower user satisfaction.

CyberGhost has a 4.34 VPNScore, with a satisfaction score of 4.64 and a low popularity score (3.12). This indicates that CyberGhost is less effective in meeting user needs compared to ExpressVPN and PureVPN. CyberGhost’s moderate user satisfaction and low visibility are consistent with its performance in other regions.

Norton Secure VPN has the lowest VPNScore in this group (3.88), combining a satisfaction score of 4.38 with the lowest popularity score (1.87). This suggests that Norton Secure VPN is less effective in meeting user requirements and has a smaller market presence. Norton Secure VPN’s performance highlights ongoing challenges in both user satisfaction and market visibility, similar to its rankings in other metrics like Ease of Use.

Earning an average VPNScore of 5.13, several VPNs emerged as the top-rated in Australia, according to our analysis.

In Australia, ExpressVPN was perceived to address a broader range of user requirements.

In Australia, ExpressVPN leads with a VPNScore of 6.32, supported by high satisfaction (6.33) and a strong popularity score (6.31). This indicates that ExpressVPN excels in meeting user requirements and has a significant market presence. This performance is consistent with its global trend, where it maintains high user satisfaction and visibility.

Norton Secure VPN follows with a VPNScore of 5.77, featuring a lower satisfaction score (4.85) but the highest popularity score (9.46). While highly popular, its lower satisfaction score suggests it is not as effective as ExpressVPN in meeting user requirements. This mirrors its performance in other regions, where Norton Secure VPN often shows high popularity but lower user satisfaction.

PureVPN, with a VPNScore of 4.93, combines a satisfaction score of 4.96 and a popularity score of 4.81. This shows that PureVPN offers a balanced performance but is less effective than ExpressVPN and Norton Secure VPN. PureVPN’s performance in Australia aligns with its global trend of moderate user satisfaction and market presence.

NordVPN scores 4.75 in VPNScore, with a satisfaction score of 3.90 and a high popularity score (8.17). Despite its high market presence, its lower satisfaction score indicates it may not meet user requirements as effectively. This trend is consistent with NordVPN’s global performance, where it frequently pairs high popularity with lower user satisfaction.

Surfshark has the lowest VPNScore in this group (3.90), combining a satisfaction score of 3.72 and a popularity score of 4.65. This suggests that Surfshark is the least effective in meeting user requirements among the top-rated VPNs in Australia. This performance reflects Surfshark’s need for improvements in user satisfaction to better compete with other leading VPNs.

Based on our analysis, the following VPNs hold the lowest ratings across the United Kingdom, averaging 0.51.

Proton VPN, Astrill VPN, TunnelBear, FastestVPN, and Atlas VPN scored the lowest in the UK.

In the United Kingdom, Proton VPN has the lowest VPNScore of 0.03, with a satisfaction score of 0.00 and a low popularity score of 0.14. This indicates extremely poor performance in meeting user requirements and minimal market presence, reflecting similar struggles in other regions.

Astrill VPN, with a VPNScore of 0.58, shows a significant improvement in satisfaction (0.72) but maintains a very low popularity score (0.01). This suggests better user feedback than Proton VPN, but it still reflects poor market recognition. Astrill VPN consistently shows better satisfaction than Proton VPN but remains limited in visibility.

TunnelBear scores 0.63 in VPNScore, driven by a satisfaction score of 0.78 and a low popularity score of 0.03. This indicates a better user experience compared to Proton VPN and Astrill VPN, but it remains largely unknown. TunnelBear’s performance highlights its ongoing struggle with market visibility despite better user feedback.

FastestVPN, with a VPNScore of 0.64, combines a satisfaction score of 0.78 and a popularity score of 0.11. This suggests a balanced improvement in both user satisfaction and recognition, ranking it slightly higher than TunnelBear. FastestVPN shows a more balanced approach, but it still needs to improve market presence significantly.

Atlas VPN, with the highest VPNScore among the lowest-rated group at 0.66, combines a satisfaction score of 0.80 and a popularity score of 0.11. This indicates that while Atlas VPN provides the best user experience among these options, it is still poorly rated and largely unrecognized. Atlas VPN’s relatively better performance underscores the need for increased visibility to improve its overall rating.

According to our detailed analysis, the following VPNs received the lowest ratings in Canada, averaging a 0.05 VPNScore.

To guarantee user satisfaction in Canada, these poorly rated VPNs must undergo significant feature improvements.

In Canada, FastestVPN has the lowest VPNScore of 0.02, driven by a satisfaction score of 0.00 and a low popularity score of 0.09. This indicates extremely poor performance in meeting user requirements and minimal market presence. FastestVPN’s struggle with user satisfaction and visibility is consistent with its performance in other regions.

VPN Proxy Master, with a VPNScore of 0.04, combines a satisfaction score of 0.05 and a very low popularity score of 0.01. While it shows slightly better user feedback than FastestVPN, it still reflects poor user satisfaction and recognition. VPN Proxy Master’s marginal improvement in user satisfaction does not significantly enhance its market presence.

ClearVPN, also with a VPNScore of 0.04, has a satisfaction score of 0.04 and a slightly higher popularity score of 0.06. This indicates a marginally better balance of user satisfaction and recognition compared to VPN Proxy Master. ClearVPN’s performance highlights its ongoing challenges in both user feedback and market visibility.

Proton VPN scores 0.07 in VPNScore, driven by a satisfaction score of 0.08 and a low popularity score of 0.04. This indicates better user feedback than FastestVPN, VPN Proxy Master, and ClearVPN, but it still remains largely unknown. Proton VPN’s slight improvement in user satisfaction is not enough to boost its overall recognition significantly.

AirVPN, with the highest VPNScore among the lowest-rated group at 0.10, combines a satisfaction score of 0.12 and a popularity score of 0.00. This suggests that while AirVPN provides the best user experience among these options, it is still poorly rated and lacks market recognition. AirVPN’s relative improvement in user satisfaction does not translate into better market presence.

According to our comprehensive analysis, the following VPNs were determined to be the least preferred in Australia, averaging a VPNScore of 0.30.

Significant feature improvements are crucial for these bottom-tier VPNs to avoid losing users altogether in Australia.

In Australia, SlickVPN has the lowest VPNScore of 0.11, driven by a satisfaction score of 0.00 and a relatively higher popularity score of 0.57. This indicates extremely poor performance in meeting user requirements despite some market presence. SlickVPN’s low user satisfaction and moderate visibility are consistent with its challenges in other regions.

HMA VPN and Hola VPN both have a VPNScore of 0.33. HMA VPN combines a satisfaction score of 0.30 with a popularity score of 0.41, while Hola VPN has a slightly higher satisfaction score of 0.41 but a very low popularity score of 0.02. This suggests that while HMA VPN has better market presence, Hola VPN provides slightly better user satisfaction. Both VPNs struggle with balancing user satisfaction and market visibility, similar to their performance in other regions.

EarthVPN scores 0.36 in VPNScore, with a satisfaction score of 0.44 and a popularity score of 0.02. This indicates better user feedback compared to SlickVPN, HMA VPN, and Hola VPN, but it remains largely unknown. EarthVPN’s ongoing issues with market recognition despite improved user satisfaction are evident here.

Tunnello, with the highest VPNScore among the lowest-rated group at 0.38, combines a satisfaction score of 0.47 and a very low popularity score of 0.01. This suggests that while Tunnello provides the best user experience among these options, it is still poorly rated and largely unrecognized. Tunnello’s better user satisfaction compared to its peers does not translate into better market presence.

According to our comprehensive analysis, the following VPNs were revealed as the highest-rated across the United Kingdom, averaging a 5.51 VPNScore.

With the highest VPNScore of 6.16, PrivateVPN has better customer support compared to its counterparts.

In the United Kingdom, PrivateVPN leads with a VPNScore of 6.16, driven by a high satisfaction score (7.25) and a low popularity score (1.80). This indicates that PrivateVPN excels in providing quality support but has a smaller user base in the United Kingdom. PrivateVPN’s high support quality is consistent with its global performance, where it often receives high user satisfaction despite a smaller market presence.

Surfshark follows with a VPNScore of 5.95, featuring a satisfaction score of 5.62 and a high popularity score (7.28). This suggests that Surfshark offers good support quality and is widely recognized and used. Surfshark’s strong market presence and consistent support quality are reflected in its performance in other regions as well.

PureVPN, scoring 5.78 in VPNScore, has a high satisfaction score (6.50) and a moderate popularity score (2.89). This indicates that PureVPN is effective in providing quality support but is less popular than Surfshark. PureVPN’s performance highlights its ability to maintain high user satisfaction while needing to improve its market visibility.

Ivacy, with a VPNScore of 5.00, combines a satisfaction score of 5.95 and a low popularity score (1.21). This suggests that Ivacy offers good support but is not as widely recognized or used. Ivacy’s strong support feedback contrasts with its limited market reach, similar to its performance in other regions.

SaferVPN, with a VPNScore of 4.66, features a satisfaction score of 5.59 and the lowest popularity score (0.91). This indicates that SaferVPN provides decent support but remains relatively unknown in the market. SaferVPN’s lower market presence and moderate user satisfaction reflect its challenges in gaining wider recognition.

According to our analysis, the following VPNs were determined to be the top-rated in Canada, averaging a VPNScore of 5.10.

Surfshark’s VPNScore proves that it has a better perception of customer support in Canada too.

In Canada, Surfshark leads with a VPNScore of 6.67, combining a high satisfaction score (6.76) with a strong popularity score (6.34). This indicates that Surfshark provides excellent support and enjoys significant market presence in Canada. Surfshark’s strong performance in support quality is consistent with its high ratings in other regions, reflecting overall user satisfaction and visibility.

NordVPN follows with a VPNScore of 5.89, featuring a moderate satisfaction score (4.97) but the highest popularity score (9.60). This suggests that while NordVPN is highly popular, its support quality is perceived as lower compared to Surfshark. This pattern is consistent with NordVPN’s global trend, where high popularity often contrasts with lower support satisfaction.

PureVPN, scoring 4.77 in VPNScore, has a satisfaction score of 5.27 and a lower popularity score (2.77). This indicates that PureVPN offers decent support quality but is less popular than Surfshark and NordVPN. PureVPN’s moderate user satisfaction and market presence mirror its performance across different regions.

Bitdefender, with a VPNScore of 4.42, combines a satisfaction score of 4.62 and a moderate popularity score (3.65). This suggests that Bitdefender offers adequate support but is not as highly regarded or popular as the top VPNs. Bitdefender’s performance shows that it provides sufficient support but needs to improve user satisfaction and visibility.

PrivateVPN, with a VPNScore of 3.71, has a lower satisfaction score (4.31) and the lowest popularity score (1.28) among the top-rated VPNs in Canada. This indicates that PrivateVPN provides lower support quality and is relatively unknown. PrivateVPN’s struggle with user satisfaction and market presence is a recurring issue seen in other regions.

Based on our analysis, the following VPNs were determined as the top-rated in Australia, ranging from a 6.53 to 5.02 VPNScore.

PureVPN scored the highest in terms of Quality of Support in Australia, with above-average support effectiveness and response times.

In Australia, PureVPN leads with a VPNScore of 6.53, driven by a high satisfaction score (6.73) and a strong popularity score (5.73). This indicates that PureVPN excels in providing quality support and enjoys significant market presence in Australia. PureVPN’s strong support performance aligns with its high ratings in other metrics, showcasing consistent user satisfaction and market visibility.

Surfshark follows with a VPNScore of 6.19, featuring a satisfaction score of 5.98 and a higher popularity score (7.01). This suggests that Surfshark offers good support quality and is widely recognized and used. Surfshark’s ability to maintain high user satisfaction and market presence is reflected in its global performance, where it often ranks highly in support quality.

NordVPN, scoring 6.18 in VPNScore, has a slightly lower satisfaction score (5.37) but the highest popularity score (9.43). Despite its high market presence, its support quality is perceived as slightly lower compared to PureVPN and Surfshark. This trend is consistent with NordVPN’s performance in other regions, where it frequently pairs high popularity with moderate user satisfaction in support.

Getflix, with a VPNScore of 5.63, combines a satisfaction score of 6.00 and a lower popularity score (4.16). This suggests that Getflix offers decent support quality but is less popular than the top three VPNs. Getflix’s performance highlights its adequate support quality but indicates a need for better market visibility.

According to our recent analysis, the following VPNs were determined to be the lowest-rated in the United Kingdom, averaging a 0.57 VPNScore.

Proton VPN, Avira, VeePN, HMA VPN, and ZenMate have the lowest VPNScores in the UK. These scores indicate a need for significant improvement in the Quality of Support metric for UK users.

In the United Kingdom, Proton VPN has the lowest VPNScore of 0.03, driven by a satisfaction score of 0.00 and a low popularity score of 0.14. This indicates extremely poor support quality and minimal market presence, consistent with its challenges in other regions.

Avira, with a VPNScore of 0.44, combines a satisfaction score of 0.52 and a low popularity score of 0.10. While it shows better user feedback than Proton VPN, it still reflects poor user satisfaction and recognition. Avira’s slight improvement in user satisfaction does not significantly enhance its market visibility.

VeePN scores 0.73 in VPNScore, with a satisfaction score of 0.90 and a very low popularity score of 0.03. This suggests better support quality than Proton VPN and Avira, but it remains largely unknown. VeePN’s relatively better user feedback is offset by its lack of recognition.

HMA VPN, with a VPNScore of 0.80, has a satisfaction score of 0.88 and a slightly higher popularity score of 0.44. This indicates a better balance of user satisfaction and recognition compared to the lower-rated VPNs. HMA VPN’s slightly improved popularity suggests some market presence but still falls short of being well-recognized.

ZenMate, with the highest VPNScore among the lowest-rated group at 0.85, combines a satisfaction score of 1.05 and a low popularity score of 0.08. This suggests that while ZenMate provides the best user experience among these options, it is still poorly rated and largely unrecognized. ZenMate’s higher user satisfaction is not enough to boost its overall market presence significantly.

According to our analysis, the following VPNs were determined to be the lowest-rated in Canada, with an average VPNScore of 0.07.

To guarantee user satisfaction in Canada, these VPNs will have to undergo significant improvement in terms of providing quality support.

In Canada, Proton VPN has the lowest VPNScore of 0.01, with a satisfaction score of 0.00 and a low popularity score of 0.04. This indicates extremely poor support quality and minimal market presence in Canada, similar to its performance in other regions.

PrivadoVPN follows with a VPNScore of 0.05, combining a satisfaction score of 0.02 and a slightly higher popularity score of 0.18. While it shows marginally better user feedback than Proton VPN, it still reflects poor user satisfaction and recognition. PrivadoVPN’s slight improvement in user feedback is not enough to significantly enhance its market visibility.

Black VPN and VPN Proxy Master both have a VPNScore of 0.09, each with a satisfaction score of 0.10 and a very low popularity score of 0.02. This indicates slightly better user experiences compared to Proton VPN and PrivadoVPN, but they remain largely unknown. Both VPNs show minor improvements in user satisfaction but still struggle with recognition.

Avira, with the highest VPNScore among the lowest-rated group at 0.13, combines a satisfaction score of 0.14 and a low popularity score of 0.07. This suggests that while Avira provides the best user experience among these options, it is still poorly rated and lacks significant recognition. Avira’s relatively better performance in user satisfaction is not enough to boost its overall market presence.

Our analysis shows that these VPNs received the lowest ratings in Australia, averaging a 0.55 VPNScore.

Significant feature improvements are crucial for these bottom-tier VPNs to avoid losing users altogether in Australia.

In Australia, HMA VPN has the lowest VPNScore of 0.12, driven by a satisfaction score of 0.00 and a higher popularity score of 0.58. This indicates extremely poor support quality despite some market presence. HMA VPN’s performance reflects significant challenges in user satisfaction, similar to its issues in other regions.

Avira and VeePN both have a VPNScore of 0.65, each with a satisfaction score of 0.80 and a low popularity score of 0.05. This suggests that while both VPNs provide better user satisfaction than HMA VPN, they are still largely unknown. Avira and VeePN’s improved user feedback does not translate into better market recognition, highlighting their struggle with visibility.

Hola VPN, with a VPNScore of 0.67, combines a satisfaction score of 0.81 and a slightly higher popularity score of 0.07. This indicates a slightly better balance of user satisfaction and recognition compared to Avira and VeePN. Hola VPN’s marginally higher popularity suggests a small improvement in market presence while maintaining similar user satisfaction.

SlickVPN, with the highest VPNScore among the lowest-rated group at 0.68, combines a satisfaction score of 0.70 and a relatively higher popularity score of 0.60. This suggests that while SlickVPN provides the best user experience among these options, it still has poor overall ratings and limited recognition. SlickVPN’s relatively better market presence is not enough to overcome its overall low user satisfaction.

United Kingdom

Canada

Australia