Reading Time: 3 minutes
itv-vs-itvx

Navigating the ITV vs ITVX decision can be daunting in today’s streaming landscape. You’re certainly not alone if you find yourself puzzling over which service to pick. Both, coming under the ITV PLC banner, offer distinct experiences. ITV, known for its free-to-air channel, offers live broadcasts, including news and dramas, with a sprinkle of on-demand content.

Conversely, ITVX steps up as a robust streaming platform, boasting a vast collection of originals, exclusives, and more. However, connecting to a premium VPN like ExpressVPN is a must if you want to watch ITVX in New Zealand. This guide simplifies their differences, aiding your decision on live TV versus a richer on-demand experience.


What is ITV?

ITV, representing Independent Television, is a prominent free-to-air channel in the UK, akin to popular networks seen globally. It delivers a wide array of programming, emphasizing:

  • ITV News: Keep up-to-date with both local and global news.
  • Dramas: Dive into a range of dramas, from historical narratives to modern mysteries.
  • Comedies: Enjoy a plethora of comedic series guaranteed to bring laughter.
  • Documentaries: Gain insights through documentaries covering a breadth of subjects.
  • Reality Shows: Revel in the thrills and spills of reality TV.

In the context of ITVX vs ITV Hub, ITV UK stands as a cornerstone of traditional television, offering a multifaceted content slate that caters to diverse tastes and interests.

ITV Operates like Traditional TV:

  • Watch live sports on ITVX in New Zealand: Tune in to scheduled live broadcasts, enabling real-time viewing experiences.
  • ITV Live’s limited catch-up capabilities: Although ITV provides some options for revisiting recently aired shows through its website or app, its selection is not as comprehensive as what you’d find on a specialized streaming platform.

What is ITVX?

ITVX stands as ITV’s answer to the streaming era, aligning with giants like Netflix or Hulu by offering a rich catalog of content:

  • Original content: Delve into series that ITV has exclusively created, presenting unique offerings not available elsewhere.
  • Exclusives: Gain special access to shows and films that are licensed solely for ITVX, distinguishing it from the competition.
  • Licensed programs: Explore an array of acclaimed shows and movies sourced from various studios and networks, broadening your entertainment horizons.

In the ITV Hub vs ITVX debate, users who choose ITVX sign in can unlock the best ITVX shows in New Zealand, offering a premium selection of on-demand content that transcends geographical boundaries.

ITVX Caters to Diverse Viewing Preferences:

  • ITVX  offers an ad-supported model: Dive into a vast array of shows and movies at no cost, with the inclusion of ads, presenting an economical choice for viewers.
  • Paid subscription tier (SVOD): For a fee each month, this tier eliminates commercials and adds perks, including BritBox access, celebrating the best of British television.
  • ITVX boasts a more extensive selection: With a library far surpassing ITV’s catch-up service, ITVX caters to a wide range of tastes, significantly expanding the content available to its audience, enhancing the ITVX cost in New Zealand value proposition.

If you’re wondering about the flexibility of ITVX services, rest assured that you can cancel ITVX subscription in New Zealand with ease. This option provides viewers the freedom to opt out at any time, ensuring that you’re in control of your subscription and expenses.


What is the Difference Between ITV and ITVX ?

ITVX, previously known as ITV Hub, is a British video-on-demand streaming service supported by advertisements and operated by ITV. This platform provides viewers with a range of original content produced by the broadcaster, alongside exclusive and licensed programming.

ITVX marks the most recent advancement in ITV’s streaming service, supplanting ITV Hub as of December 8, 2022. The service is currently accessible via web browsers, allowing users to take a glimpse at the new interface on their desktops immediately.

Similar to ITV Hub, ITVX offers both a free ad-supported tier and a premium subscription service. However while comparing the ITV vs ITVX cost, the premium option, ITVX Premium, is priced at £5.99 per month, which is £2 more than ITV Hub. This means users will pay £24 more per year for ad-free viewing.

On the bright side, the updated price now encompasses BritBox access within ITVX. This implies that existing subscribers to ITV Hub+ and BritBox might find themselves saving money with this bundled offer.


Head-to-Head Comparison: ITV vs ITVX

When deciding between the British broadcasting giants, understanding ITV vs ITVX becomes crucial. Below is a detailed comparison to guide your choice.

Feature ITV ITVX
Content type Live & Limited on-demand Primarily On-demand
Availability Free Free (AVOD) with ads, Paid (SVOD) subscription
Content library size Smaller Larger, with originals & exclusives
Originals Limited Yes, a focus on original productions
Additional features None BritBox access with paid subscription (SVOD)

This comparison highlights the core differences between ITV and ITVX, emphasizing ITV’s focus on live broadcasts and limited on-demand content, against ITVX’s rich, on-demand library inclusive of original productions and exclusive content.

Whether you’re a fan of live television or prefer the breadth of streaming on demand, your choice between ITV and ITVX shapes your viewing experience, offering distinct advantages in either direction.


Choosing Between ITV and ITVX

Ultimately, the decision between ITV and ITVX boils down to your unique viewing habits:

Choose ITV if:

  • Your interest leans towards live television, enjoying shows and events in real-time.
  • Budget considerations lead you to opt for a service with basic on-demand features and advertisements.
  • Traditional channel content and familiar programming are your main areas of interest.

Choose ITVX if:

  • The flexibility to stream content on-demand and view shows at your leisure is appealing to you.
  • With an ITVX login, you’re looking for an expansive selection, including unique originals, exclusive content, and an extensive catalog of series and films.
  • You’re open to a subscription model that eliminates ads and provides extra perks, such as access to BritBox, enhancing your viewing experience.

With the ITVX app download, you gain access to a flexible viewing experience, allowing you to watch your favorite content anytime, anywhere. The app provides a seamless interface for exploring the extensive catalog available on ITVX, including both free ad-supported and premium ad-free options.

Consider the possibility of integrating both platforms into your viewing routine. Utilize ITV for complimentary access to live television and Opt for an ITVX subscription to unlock an expansive on-demand library and extra advantages as desired.

By grasping the unique advantages of each service, you’re equipped to make a well-informed choice, tailoring your entertainment experience to both your preferences and financial plan.


What Devices are Compatible with ITV and ITVX?

In the ITV vs ITVX comparison, it’s important to note that both platforms offer compatibility with a wide range of devices, ensuring viewers can enjoy their content across different mediums.

Whether you’re a fan of traditional ITV broadcasts or prefer the extensive on-demand offerings of ITVX, you’ll find that these services are accessible through various devices, including:

Consoles

  • Xbox
  • Xbox Series X|S
  • PS4
  • PS5

Streaming Devices

  • Firestick
  • Chromecast
  • Sky
  • Apple TV (3rd Generation and above)
  • Roku
  • LG Smart TV
  • Samsung Smart TV

Computers

  • Web browsers by visiting the ITVX website

Mobile Devices and Tablets

  • iPad
  • iPhone
  • Android smartphones and tablets

Is ITVX the same as ITV?

ITV Hub provides access to live TV, news, and programming from ITV’s channels such as ITV1, ITV2, ITVBe, ITV3, ITV4, and CITV. On the other hand, ITVX offers a broader range of original content, including several dramas premiering on the first day and additional releases in the weeks following its launch.


In the ITV vs ITVX arena, connecting to a premium VPN service from in New Zealandunlocks access to a wealth of trending shows, movies, and best sports on ITVX in New Zealand. This ensures that geographical boundaries don’t limit your entertainment options, allowing you to dive into the vast on-demand library ITVX offers:

Abass Baraou vs Sam Eggington IBFT Fight Nottingham Forest v Liverpool United Rugby Championship Week 11
World Endurance Championship Season 2024 Celebrity Big Brother 2024 Episode 1 Women’s DFB Pokal Quarter Final
Brazil vs Mexico women’s semi final Brit Awards 2024 Red Carpet Dua Lipa Brit Awards 2024 Performance
Cardiff City vs Huddersfield Girona vs Osasuna La Liga Cadiz vs Atletico Madrid La Liga
Coventry vs Rotherham Ipswich Town vs Bristol City Aston Villa v Liverpool Women’s Super League

FAQs

ITVX, previously known as ITV Hub, is a British video-on-demand streaming service supported by advertisements and operated by ITV. This platform provides viewers with a range of original content produced by the broadcaster, alongside exclusive and licensed programming.

ITVX UK presents an ad-supported model, allowing viewers to explore a wide selection of shows and movies without any charge, albeit with advertisements interspersed throughout, offering an economically appealing option for audiences.

In contrast, ITVX Premium offers a subscription service that grants users access to most shows and movies on demand without any interruptions from adverts, providing a seamless and uninterrupted viewing experience.

The complimentary tier, supported by ads, enables you to enjoy programming with commercial interruptions. Opting for the subscription-based model, priced from £5.99 monthly, you gain an ad-free experience, the option to download shows, and entry to the BritBox streaming platform.

Yes, ITVX does replace ITV Player. ITVX, previously known as ITV Hub, is a British online video-on-demand service run by ITV. As of January 2023, ITVX is the updated and current platform, serving as the main destination for ITV’s on-demand content, offering a broader and more diverse range of programming.

Yes, ITVX offers free viewing but remains exclusive to UK viewers. To access ITVX from in New Zealand, employing a VPN is necessary to circumvent geographical limitations. For superior reliability and speed, ExpressVPN comes highly recommended.

ITV delivers a combination of live broadcasts and on-demand offerings, spanning news, dramas, comedies, documentaries, and reality TV. However, ITVX boasts an extensive on-demand catalogue, enriched with original series, exclusive content, licensed programs, and films.

You have the option to watch live TV through their website, the ITVX app, and select connected TVs. The available channels for streaming include ITV1, ITV2, ITVBe, ITV3, and ITV4, along with curated channels featuring a range of ITV’s top content. Additionally, ITVX allows you to view live events; however, please be aware that certain live events may not be accessible on all devices.

You can access ITVX directly from the ITV Hub within the Apps row. Even though ITVX has replaced ITV Hub, the icon will be refreshed in a forthcoming software update.

ITV1, previously referred to as ITV, is a British free-to-air public broadcast television channel that is owned and managed by the British media corporation ITV plc.

Yes, ITVX provides a complimentary trial phase for its subscription-based tier (SVOD). This trial period allows users to watch the content for free without paying a single penny.

Yes, you can watch ITVX in New Zealand. However, the streaming platform is geo-restricted so a premium VPN like ExpressVPN is needed to access it.


Conclusion

Television today presents an array of choices like never before, transforming how we engage with content. In the ITV vs ITVX comparison, each platform serves different viewer needs within the same umbrella. Whether your preference leans towards the immediacy of live TV or the vast selection of on-demand streaming, recognizing what each service offers allows you to navigate these options effectively.

I’ve aimed to illuminate the distinctions between ITV and ITVX throughout this discussion. Your perfect choice depends on personal viewing habits—do you seek the immediacy of live broadcasts, or do you prefer the flexibility of streaming at your convenience? With thoughtful consideration of what you value most, you can discover a world of content that resonates with your preferences.