ITV vs ITVX marks a significant shift in the UK broadcasting space. Despite its long presence, ITV Hub has struggled to match the quality of streaming services. The app’s usability and inferior quality are why ITV has evolved into ITVX. The new service enhances user experience by combining live broadcasts with on-demand content. It offers a free ad-supported and a premium subscription, including BritBox access.
For those looking to access ITVX outside UK, I recommend using a premium VPN like ExpressVPN. This ensures a seamless streaming experience. With a fresh interface, ITVX is already live for exploration via web browsers and is set to redefine how viewers engage with ITV’s content library. This guide simplifies their differences, aiding your decision on live TV versus a richer on-demand experience.
What is the Difference Between ITV and ITVX ?
ITVX marks the most recent advancement in ITV’s streaming service, supplanting ITV Hub. The service is currently accessible via web browsers, allowing users to glimpse the new interface on their desktops immediately.
In my experience, the key to staying ahead in the streaming world is to offer a diverse range of apps quickly and cost-effectively. By focusing on this approach, platforms can enhance user satisfaction and expand their content offerings without exorbitant costs. Below, I have explained the key features of ITV vs ITVX so that any streamers knows why the rebranded version of ITV Hub was introduced :
Pricing and Availability
ITVX, which replaced ITV Hub on December 8, 2022, has revamped its subscription model with the introduction of ITVX Premium, now priced at £5.99/month. This new price signifies a £2 increase from the previous ITV Hub Plus subscription but includes the added benefit of BritBox, offering a potential cost-saving for individuals who subscribed to both services.
The ITV vs ITVX cost comparison highlights that ITV provides free access to live channels and limited on-demand content with no extra charge, while ITVX offers both a free ad-supported service and a premium subscription, catering to various viewer preferences.
For those wondering how to update ITV to ITVX, the process is designed to be effortless. The ITVX platform is engineered to automatically update on devices, replacing ITV Hub and ensuring that viewers have uninterrupted access to their favorite content.
Content
ITVX stands out in the digital streaming space with its commitment to offering a vast array of on-demand content and live broadcasts. The platform’s strategic shift toward on-demand viewing is evident with its promise to deliver a complete series from day one, which caters to the preferences of binge-watchers and allows for streaming at viewer convenience.
ITV Hub offered live TV, news and programming access across ITV’s channels, including ITV1, ITV2, ITVBe, ITV3, ITV4 and CITV. While the ITVX’s content library is rich with over 200 dramas, comedies, and reality shows, in addition to a selection of more than 1000 films. Popular series and blockbuster movies such as the Back to the Future and Despicable Me trilogies are part of the extensive offerings.
In addition to the on-demand content, ITVX includes Free-Ad-Supported TV (FAST) channels, providing curated content streams to viewers. Premium subscribers gain even more value with access to the entire BritBox catalogue, expanding the range of available programming.
The transition from ITV to ITVX is a pivotal move that reflects ITV’s adaptation to the streaming era, focusing on delivering a personalized and engaging viewing experience. The new ITVX platform automatically updates on supported devices, maintaining access to content without disruption.
Head-to-Head Comparison: ITV vs ITVX
When deciding between the British broadcasting giants, understanding ITV vs ITVX becomes crucial. Below is a detailed comparison to guide your choice.
| Feature | ITV | ITVX |
| Content type | Live & Limited on-demand | Primarily On-demand |
| Availability | Free | Free (AVOD) with ads, Paid (SVOD) subscription |
| Content library size | Smaller | Larger, with originals & exclusives |
| Originals | Limited | Yes, a focus on original productions |
| Additional features | None | BritBox access with paid subscription (SVOD) |
This comparison highlights the core differences between ITV and ITVX, emphasizing ITV’s focus on live broadcasts and limited on-demand content, against ITVX’s rich, on-demand library inclusive of original productions and exclusive content.
ITVX is a newly developed streaming service with a fresh technical and UX architecture, enhanced significantly by advanced data capabilities. This overhaul aims to offer more personalized user experiences, as noted by ITV’s Chief Product Officer, Deep Bagchee, who highlights the service’s tailored content discovery and richer visual experience.
He stated, “The more you watch, the more ITVX tailors its suggestions to your preferences.” Additionally, the service allows children to have their own personalized viewing profiles.
Whether you’re a fan of live television or prefer the breadth of streaming on demand, your choice between ITV and ITVX shapes your viewing experience, offering distinct advantages in either direction.
What is ITV?
ITV, also known as Independent Television, is a leading free-to-air UK channel comparable to popular networks worldwide. It offers a diverse slate of programming that includes ITV News, providing up-to-date coverage of both local and international events; a variety of dramas, comedies, and insightful documentaries.
In the shift from ITV Hub to ITVX, ITV continues to stand as a pillar of traditional television, delivering content that appeals to a wide range of tastes and interests.
ITV Operates like Traditional TV:
- Watch live sports on ITVX outside UK: Tune in to scheduled live broadcasts, enabling real-time viewing experiences.
- ITV Live’s limited catch-up capabilities: Although ITV provides some options for revisiting recently aired shows through its website or app, its selection is not as comprehensive as what you’d find on a specialized streaming platform.
What is ITVX?
The launch of ITVX is key to ITV’s strategy to boost its on-demand and streaming viewership while still drawing large live audiences for advertisers, keeping its linear broadcast channels central to its ambitions for viewer engagement and advertising revenue.
ITVX includes original content featuring exclusive series created specifically for ITVX, providing unique shows unavailable on other platforms. Additionally, it offers exclusive access to certain shows and films only licensed to this platform, setting it apart from competitors. It also hosts a variety of licensed programs from various studios and networks, greatly expanding the range of entertainment options.
In the ITV Hub vs ITVX debate, users who choose ITVX sign-in can unlock the best ITVX shows outside UK, offering a premium selection of on-demand content that transcends geographical boundaries.
ITVX Caters to Diverse Viewing Preferences:
- ITVX offers an ad-supported model: Dive into a vast array of shows and movies at no cost, with the inclusion of ads, presenting an economical choice for viewers.
- Paid subscription tier (SVOD): The paid tier on ITVX will include content exclusive to subscribers plus the full BritBox experience, including programming from BBC, Channel 4 and Channel 5 (the UK’s other major ‘terrestrial’ broadcasters).
- ITVX boasts a more extensive selection: With a library far surpassing ITV’s catch-up service, ITVX caters to a wide range of tastes, significantly expanding the content available to its audience, enhancing the ITVX cost outside UK value proposition.
This autumn, ITVX will exclusively premiere the four-part drama Litvinenko. As part of ITV’s new strategy, episodes will drop on ITVX simultaneously with their ITV broadcast, allowing viewers to binge-watch immediately.
Goldson highlighted the success of this approach with five dramas last year, planning to extend it to 20 series in ITVX’s first year. Additionally, he noted that giving ITVX a 6-9 month exclusivity on drama and documentary content boosts viewership when these programs later air on linear channels.
If you’re wondering about the flexibility of ITVX services, rest assured that you can cancel ITVX subscription outside UK with ease. This option allows viewers to opt-out at any time, ensuring you control your subscription and expenses.
Choosing Between ITV and ITVX
Viewers can not access ITV, as it is rebranded now as ITVX with all the collection of ITV along with other extensive content titles. ITV was designed to offer live television, allowing users to enjoy shows and events in real time. It was a budget-friendly streaming platform offering traditional channel content and familiar programming.
All the ITV users have been shifted to ITVX, and they do not have any option to go back to ITV as it is now moved to ITVX with an extensive content collection and amazing interface. ITVX allows the flexibility to stream content on-demand and view shows at your leisure that are appealing to you.
With an ITVX login, you’re looking for an expansive selection, including unique originals, exclusive content, and an extensive catalog of series and films. You’re open to a subscription model that eliminates ads and provides extra perks, such as access to BritBox, enhancing your viewing experience.[/highlighter]
With the ITVX app download, you can access a flexible viewing experience to watch your favorite content anytime, anywhere. The app provides a seamless interface for exploring the extensive ITVX catalog, including free ad-supported and premium ad-free options.
What Devices are Compatible with ITV and ITVX?
In the ITV vs ITVX comparison, it’s important to note that both platforms offer compatibility with a wide range of devices, ensuring viewers can enjoy their content across different mediums.
Whether you’re a fan of traditional ITV broadcasts or prefer the extensive on-demand offerings of ITVX, you’ll find that these services are accessible through various devices, including:
Consoles
- Xbox
- Xbox Series X|S
- PS4
- PS5
Streaming Devices
Computers
- Web browsers by visiting the ITVX website
Mobile Devices and Tablets
- iPad
- iPhone
- Android smartphones and tablets
Is ITVX the same as ITV?
Yes, ITVX and ITV are the same. ITV streaming platform has been rebranded as ITVX.
ITV Hub provided live TV, news, and programming access from ITV’s channels such as ITV1, ITV2, ITVBe, ITV3, ITV4, and CITV. On the other hand, ITVX offers a broader range of original content, including several dramas premiering on the first day and additional releases in the weeks following its launch, along with Live TV.
What is Trending on ITVX outside UK in 2024?
In the ITV vs ITVX arena, connecting to a premium VPN service unlocks access to a wealth of trending shows, movies, and best sports on ITVX outside UK. This ensures that geographical boundaries don’t limit your entertainment options, allowing you to dive into the vast on-demand library ITVX offers:
| Abass Baraou vs Sam Eggington IBFT Fight | Nottingham Forest v Liverpool | United Rugby Championship Week 11 |
| World Endurance Championship Season 2024 | Celebrity Big Brother 2024 Episode 1 | Women’s DFB Pokal Quarter Final |
| Brazil vs Mexico women’s semi final | Brit Awards 2024 Red Carpet | Dua Lipa Brit Awards 2024 Performance |
| Cardiff City vs Huddersfield | Girona vs Osasuna La Liga | Cadiz vs Atletico Madrid La Liga |
| Coventry vs Rotherham | Ipswich Town vs Bristol City | Aston Villa v Liverpool Women’s Super League |
FAQs
What is the difference between ITVX and ITVX premium ?
ITVX UK presents an ad-supported model, allowing viewers to explore a wide selection of shows and movies without any charge, albeit with advertisements interspersed throughout, offering an economically appealing option for audiences.
In contrast, ITVX Premium offers a subscription service that grants users access to most shows and movies on demand without any interruptions from adverts, providing a seamless and uninterrupted viewing experience.
How much does the ITVX subscription cost?
The complimentary tier, supported by ads, enables you to enjoy programming with commercial interruptions. Opting for the subscription-based model, priced from £5.99 monthly, you gain an ad-free experience, the option to download shows, and entry to the BritBox streaming platform.
Does ITVX replace ITV Player?
Yes, ITVX does replace ITV Player. ITVX, previously known as ITV Hub, is a British online video-on-demand service run by ITV. As of January 2023, ITVX is the updated and current platform, serving as the main destination for ITV’s on-demand content, offering a broader and more diverse range of programming.
Is ITVX free to use outside UK?
Yes, ITVX offers free viewing but remains exclusive to UK viewers. To access ITVX from outside UK, employing a VPN is necessary to circumvent geographical limitations. For superior reliability and speed, ExpressVPN comes highly recommended.
What kind of content can I expect to find on each platform?
ITV delivers a combination of live broadcasts and on-demand offerings, spanning news, dramas, comedies, documentaries, and reality TV. However, ITVX boasts an extensive on-demand catalogue, enriched with original series, exclusive content, licensed programs, and films.
Can you watch ITV on ITVX?
You have the option to watch live TV through their website, the ITVX app, and select connected TVs. The available channels for streaming include ITV1, ITV2, ITVBe, ITV3, and ITV4, along with curated channels featuring a range of ITV’s top content. Additionally, ITVX allows you to view live events; however, please be aware that certain live events may not be accessible on all devices.
How to update ITV Hub to ITVX?
You can access ITVX directly from the ITV Hub within the Apps row. Even though ITVX has replaced ITV Hub, the icon will be refreshed in a forthcoming software update.
Is ITV1 the same as ITV?
ITV1, previously referred to as ITV, is a British free-to-air public broadcast television channel that is owned and managed by the British media corporation ITV plc.
Is there a free trial for the ITVX subscription?
Yes, ITVX provides a complimentary trial phase for its subscription-based tier (SVOD). This trial period allows users to watch the content for free without paying a single penny.
Can I watch ITVX outside UK?
Yes, you can watch ITVX outside UK. However, the streaming platform is geo-restricted, so a premium VPN like ExpressVPN is needed to access it.
Conclusion
After comparing ITV vs ITVX, it’s clear that each service offers distinct advantages tailored to different user preferences. I’ve observed that ITV presents a budget-friendly option for viewers seeking the immediacy of live TV with a mix of live broadcasts and on-demand content. Conversely, if your taste leans towards extensive on-demand library content, ITVX is the standout choice.
Either way, the shift towards digital streaming is unmistakable, and both platforms are poised to shape the future of television. Remember, your viewing choice will define your entertainment experience, and ITV vs ITVX becomes a personal preference based on your lifestyle and viewing habits. Simple connect to ExpressVPN and make the most from your subscription outside UK.
