How to Watch ITVX in Italy [Tested in May 2024]

  • Last updated May 18, 2024
  • written by

I’ve discovered using a VPN is a reliable way to watch ITVX in Italy or anywhere else abroad. Accessing ITV Hub (now ITVX) can be challenging in Italy as the service blocks content based on non-UK IP addresses. In this guide, I’ll show you how to stream ITV content so you never miss your favorite shows again.

Connecting to a VPN will provide a UK IP address, tricking ITVX into allowing access. Using the best VPN Italy not only bypasses geographic restrictions but also secures online privacy by encrypting your traffic. My top recommendation for this task is ExpressVPN. It strikes the perfect balance between fast streaming speeds and robust privacy features. Don’t let geographic restrictions curb your entertainment.

How to Watch ITVX in Italy in 4 Easy Steps

I’ve discovered that a reliable VPN is the best companion for streaming ITVX when you’re not in Britain. Here’s a simple guide on how to watch ITVX in Italy or elsewhere:

  1. Choose a VPN service that offers servers in the UK. I recommend ExpressVPN for its high-speed UK servers and strong unblocking capabilities.
  2. Install the VPN on the device. Getting the correct version for the operating system in use is crucial.
  3. Launch the VPN app and connect to a server in the UK. The Docklands server is my top suggestion due to its impressive speed.
  4. Navigate to the ITVX’s website or launch the ITVX app.
  5. Log in or sign up for an account if you haven’t already. You should now have unrestricted access to ITV’s content library.

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How Can I Subscribe to ITVX in Italy?

To subscribe to ITVX in Italy, I recommend you follow these steps:

  1. Connect to a VPN with UK servers – this is necessary to get a UK IP address. My top choice is ExpressVPN.
  2. Navigate to the ITVX website or download the ITVX app on your device.

    Visit the ITVX wesbite.

  3. Create an account with ITVX. You’ll need a valid email address and to provide a UK postcode (any valid UK postal code will work).

    Enter your credentials to “Sign in.”

  4. Verify your email address by clicking on the link sent to you by ITVX.

    Check your inbox for the verification email sent by ITVX.

  5. Once your email is verified, log in to your ITVX account.
  6. ITVX offers a free, ad-supported version and a premium, ad-free subscription. Choose a subscription plan accordingly, depending on the viewing preference.

Why Do You Need a VPN to Watch ITVX in Italy?

ITVX is bound by broadcasting rights, making its content exclusive to the UK. Since there is no ITVX Italia yet, when accessing ITVX in Italy, the IP address gives away the location, prompting access denial.

Due to our broadcast and content licenses, you can only watch ITVX in the UK


I got this error when accessing ITVX in Italy without a VPN.

A VPN masks the Italian IP address, replacing it with the UK IP address in Italy. This deception is key to accessing ITVX’s content library intended solely for a British audience.

Using a VPN does not just circumvent geo-blocks to download ITVX in Italy app, it encrypts internet activity, thus enhancing privacy and security, which is particularly vital on public Wi-Fi networks.

Are ITV Hub and ITVX the Same Thing?

ITV Hub has been rebranded to ITVX, which came into effect in December 2022. This transformation retains ITV Hub’s features while introducing a broader range of original content with free and premium subscriptions.

While the free service includes advertisements, the premium service provides an ad-free viewing experience. Both live and on-demand content remain accessible on ITVX, just as on ITV Hub. This includes popular shows and live broadcasts across ITV’s six channels.

Best VPNs to Watch ITVX in the Italy [Quick Overview]

When choosing a VPN to watch ITVX in the Italy, it’s essential to select one that offers fast speeds, reliability, and robust security features. Here is a quick overview of the VPNs I recommend for accessing ITVX:

What are the Best VPN to Watch ITVX in Italy [In-Depth Analysis]

Selecting a VPN with a proven track record is crucial when streaming ITVX from Italy. After extensive analysis of 1.3 million VPN users, I’ve narrowed down the choices to ensure seamless streaming of ITVX abroad.

My in-depth analysis covers the best VPNs that bypass geo-restrictions and maintain high-speed connections to watch ITV live free and enjoy on-demand content without hiccups.

1. ExpressVPNBest VPN to Watch ITVX in Italy


ExpressVPN is the best VPN for ITVX in Italy because of its ultra-fast servers and robust unblocking capabilities. It ensures seamless access to ITV Italy channels and shows.

The VPN offers 3000+ servers in 105 countries. Five of these server locations are in the UK. I connected to ExpressVPN’s UK-Docklands server to test its unblocking capabilities and could easily access ITVX within 15 seconds.


Connecting to ExpressVPN helped me unblock the latest content on ITVX in Italy.

Recommended: Docklands server

ExpressVPN servers deliver remarkable speeds. When I tested ExpressVPN speed in Italy on a 100 Mbps connection, the VPN provided download speeds upwards of 89 Mbps, the fastest among all providers.


During the test, the ExpressVPN speed dropped by 11% only.

Its Media Streamer feature supports streaming on any device like Roku, gaming consoles, and Smart TVs. With this amazing feature, I won’t face ITVX not working on Smart TV in Italy.

In addition to its streaming prowess, ExpressVPN offers robust security features. With military-grade AES 256-bit encryption, a no-logs policy, and TrustedServer technology, I enjoy ITV Player live content with peace of mind, knowing my connection is secured.

Get an ExpressVPN free trial in Italy to test it yourselves. You can also use ExpressVPN’s 24/7 live chat support for your queries.

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  • Ultra-fast speed, even streaming in HD or 4K quality
  • Unblocks ITVX, Netflix, and other streaming services
  • Allows 8 simultaneous connections
  • World-class privacy and security with no activity logs or connection logs
  • Built-in password manager
  • 24/7 live chat support
  • 30-day money-back guarantee


  • Slightly expensive VPN

2. SurfsharkBest Value VPN to Watch ITVX in Italy


Surfshark is the best value VPN to watch ITVX in the Italy, offering economical pricing plans. The VPN provides 3200+ servers in 100 countries, including over 360 servers in the UK. These servers are optimized for streaming, providing fast and uninterrupted access to ITV and other geo-restricted platforms.

When tested, I discovered that the Manchester server is the best for catching up on ITVX’s latest shows or streaming live events due to its consistent performance and speedy connection. I guarantee that while using this server, you will never face the problems of ITVX not working in Italy.


I observed that Surfshark offered the best connection speeds while watching ITVX in Italy.

Recommended: Manchester server

After that, I tested Surfshark for speeds in Italy to see how fast the VPN is. It offered a download speed of 81.32 Mbps and an upload speed of 76.12 Mbps on a 100 Mbps connection, which was pretty good.


Surfshark provides super-fast speeds for streaming.

Security is another area where Surfshark shines. It employs AES 256-bit encryption to keep your online activities private and secure. With features like a kill switch, DNS leak protection, and a strict no-logs policy, Surfshark ensures that your data remains protected while you stream.

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  • Reasonable prices
  • Unblocks ITVX, Netflix, and other streaming services
  • Ultra-fast speed, even streaming in HD or 4K quality
  • Reliable servers in 100 countries
  • Unlimited simultaneous connections
  • World-class privacy and security with no activity logs or connection logs
  • 24/7 live chat support
  • 30-day money-back guarantee


  • Requires a broader audit

3. NordVPNLargest Server Network to Watch ITVX in Italy


NordVPN offers the largest network of servers to watch ITVX in Italy, having 6000+ servers in 61+ countries, and 440+ servers in 4 locations of the United Kingdom.

For testing, I connected to one of its London servers, which unblocked ITVX in Italy within a few seconds. Using this server, I accessed a popular TV and streamed multiple episodes without restrictions.


NordVPN let me stream ITVX in Italy without any buffering.

Recommended: London server

NordVPN’s commitment to speed and security is unmatched. During the NordVPN speed test in Italy, I recorded impressive download speeds of 83.82 Mbps on a 100 Mbps connection when connected to the London server.


I faced a speed drop of only 17% using NordVPN on its UK server.

As for security, NordVPN employs AES 256-bit encryption, ensuring your online activities remain confidential. Additional features like the no-logs policy, DoubleVPN, and obfuscation technology further enhance your privacy, making NordVPN a secure choice for watching ITVX in Italy.

The VPN also offers 24/7 live chat for assistance. In addition, if you’re an Android user, you can get a NordVPN free trial in Italy for 7 days.

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  • Largest network of servers
  • Unblocks ITVX, Netflix, and other streaming services
  • Allows 6 simultaneous connections
  • NordLynx feature and Obfuscated Server Technology
  • 24/7 live chat support
  • 30-day money-back guarantee


  • Some downtime issues
Get NordVPN - #3 VPN for ITVX in Italy 30-day money-back guarantee

Can I Use a Free VPN to Watch ITVX in Italy?

Yes, you can use a free VPN to watch ITVX online in Italy, but I strongly recommend against them for streaming ITVX.

While some of the best free VPNs in Italy provide a cost-effective solution to bypass geo-restrictions, most have limitations such as data caps, slower speeds, and a limited number of servers, which can greatly affect your streaming experience.

Not to mention, many free services lack robust security features, potentially compromising your privacy. For uninterrupted and secure access to ITVX abroad, it’s best to opt for a reputable paid service like ExpressVPN. It offers faster speeds, better security, and a more extensive server network, ensuring you can watch ITVX without interruptions.

Methodology: Finding the Best VPNs for Watching ITVX abroad

Not every VPN can unblock ITVX in Italy. To identify the best VPNs for watching ITVX in Italy, I employed a rigorous testing methodology focusing on several key factors.

  • UK Servers: Since ITVX is accessible only in the UK, I recommend VPNs have UK servers for a UK IP address, enabling ITVX access abroad. These VPNs also have servers in countries like the USA, Canada, and Australia, allowing access to other popular websites and services.
  • Speed: Slow UK servers can cause streaming problems such as low quality, lag, and buffering. I’ve identified the fastest VPNs through speed tests, ensuring they don’t throttle bandwidth and provide smooth ITVX live streaming.
  • Unblocking Capabilities: If traveling, you might want to access other region-locked content, like BBC iPlayer, Netflix, Amazon Prime, or online banking. The best VPNs for ITVX have proven to be highly effective in unblocking these services.
  • Security: Secure streaming on ITVX, especially over public wifi, is ensured with features like 256-bit AES encryption, kill switches, and DNS leak protection.
  • Privacy: After reviewing around 25+ VPN logging policies, I’ve identified those that best protect your privacy. Avoid VPNs that keep identifying logs or sell your browsing data, which is common with free VPNs.
  • User-Friendliness: If you’re new to VPNs, easy-to-use apps are crucial. They allow quick server connection and often come with 24/7 live chat, email support, and troubleshooting guides.
  • Value: Longer VPN subscriptions usually mean lower monthly costs, sometimes just a few dollars. My research has identified VPNs that offer excellent features and great value, with additional savings available through our discount coupons.
  • Device Compatibility: To watch ITVX abroad on any device, whether desktop or mobile, you need a versatile VPN. I ensure our recommended ITVX VPNs have apps for popular devices like iPhones, Androids, PCs, and Macs and allow multiple simultaneous connections.

How Much Does ITVX Cost in Italy?


ITVX Cost for Ad free plan.

ITVX offers a tiered approach to its streaming service, providing options for both free and subscription-based viewing experiences.

Free with Ads

You can watch ITVX in Italy online free with the ad-supported version of ITVX. Registering for an account is simple and doesn’t require any payment to watch ITV abroad free online.

ITVX (Ad-Free Subscription)

For those looking for an ad-free experience, the prices of an ITVX are as follows:

  • Monthly Subscription: £5.99 (7.10 EUR)
  • Annual Subscription: £59.99 (71.17 EUR)

ITVX subscribers benefit from an ad-free experience and the ability to download shows on iOS devices for offline viewing. Get a 7-day ITVX free trial in Italy to test the service before committing to a paid plan if looking for how to watch iTV Hub abroad free.

ITVX Compatible Devices in Italy

Streaming Devices

  • Amazon Fire TV (including the Fire TV Stick)
  • Chromecast
  • Apple TV (3rd Generation and above)
  • Roku
  • LG Smart TV
  • Samsung Smart TV


  • Xbox
  • Xbox Series X|S
  • PlayStation 4
  • PlayStation 5

Mobile Devices

  • Apple mobile and tablet devices (iOS 12 and above)
  • Android smartphones and tablets (OS 5 and above)


  • Web browsers by visiting the ITVX website

How to Watch ITVX in Italy on Android Devices?

Here’s how you can watch ITVX in Italy app on Android:

  1. Create a new Google account and enter all your information. Select the UK as your country.
  2. Subscribe to a VPN and download its app on your Android device. I recommend using ExpressVPN as it is the best for Android.
  3. Connect to a UK server. I used the Docklands server and enjoyed bufferless streaming.
  4. Look for the ITV app in the Google Play Store.
  5. Install the ITVX app and create a free account.
  6. Once ITVX in Italy downloaded on your device, enjoy watching!
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How to Watch ITVX in Italy on iOS?

Here’s how to watch ITV in Italy on iOS devices:

  1. Open Settings on your iPhone/iPad device and tap on your profile ID.
  2. Now tap on Media & Purchases > View Account > Country/Region and then select the Change Country or Region option.
  3. Select the UK from the list of countries > “Agree,” and enter the required information.
  4. Subscribe to a VPN and download its app on your Android device. I recommend using ExpressVPN.
  5. Connect to a UK server. I used the Docklands server and enjoyed bufferless streaming.
  6. Then, download the ITVX app from the Apple App Store, sign in, and enjoy.

Connecting to a VPN will let you watch ITVX on iPhone in Italy so that you can enjoy streaming all your desired content on the go.

Similarly, the detailed steps for watching ITVX on iPad in Italy will let you watch the content on big screens easily.

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How to Watch ITVX in Italy on Desktop (Windows and Mac)?

Follow these steps to watch ITVX in Italy on Desktop:

  1. Subscribe to a VPN and download its app on your Android device. I recommend using ExpressVPN.
  2. Connect to a UK server. I used the Docklands server and enjoyed bufferless streaming.
  3. Open the ITV website and enter ITVX in Italy login details.
  4. Enjoy ITVX streaming on your Desktop!
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How Can I Watch ITVX Abroad in Italy on Firestick?

You can follow these steps to watch ITV on Firestick in Italy:

  1. Open the Amazon account linked to your Fire TV or Firestick device and log in.
  2. Hover your cursor over “Accounts and Lists” and choose “Your content and devices.”
  3. Click or press the “Preferences” tab now.
  4. After selecting “Country/Region Settings,” click on the “Change” option that appears next to your current nation.
  5. After entering every address in the UK, select “Update.”
  6. Open your Amazon Firestick or Fire TV, log out of your account, and restart the device after your account details have been updated.
  7. Now download the ITVX app, log into your account, and watch ITVX Live content.
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What Channels Can I Watch on ITVX?

With ITVX, viewers have access to a wealth of British television content across a range of channels:

  • ITV2: A youth-oriented channel with entertainment and reality series.
  • ITV3: Dramas, classic movies, and specially commissioned shows.
  • ITV4: Sports, action films, and documentary series.
  • ITVBe: Reality TV, lifestyle programming, and US drama series.
  • CITV: Programming for younger viewers, including animated shows.

ITVX is a UK-based streaming service that provides a diverse range of content. ITVX keeps updating its content library for entertainment enthusiast viewers who are searching for what to watch on ITVX in Italy, and bring you fresh and updated content each month.

Patchy Mix vs Magomed Magomedov Fight Manchester United vs Newcastle Premier League The Beast Must Die Eridson Garcia vs Maliek Montgomery Fight Sinsamut Klinmee vs Dmitry Menshikov Fight
Dante Festival 2024 Bellator Champions Series Paris EFL Championship Semi Finals Gregory Babene vs Costello van Steenis Fight Alexandre Pantoja vs Steve Erceg Fight
Britain’s Got Talent Reacts 2024 Seigo Yuri Akui vs Taku Kuwahara Fight Ainsley’s National Trust Cook Off Tottenham vs Man City Premier League Riley Rocket Season 1
Jonathan Martinez vs Jose Aldo Fight Jason Moloney vs Yoshiki Takei Fight Britain’s Got Talent 2024 Episode 4 Takuma Inoue vs Sho Ishida Fight Sassuolo vs Inter Milan
Brandon Figueroa vs Jessie Magdaleno FightSorry Series Mario Barrios vs Fabian Maidana Fight Britain’s Got Talent 2024 Episode 1 Eimantas Stanionis vs Gabriel Maestre Fight Red Eye Episode 1

What’s Popular to Watch on ITVX in 2024?

ITVX is an on-demand streaming service that offers a wealth of content ranging from gripping dramas and laugh-out-loud comedies to live sports events and reality TV sensations. With the ITVX app, viewers can catch up on their favorite ITVX series or tune in live to watch broadcasts as they happen, making sure they never miss a moment of the action.

Among its offerings, viewers can uncover the best romantic series on ITVX in Italy, delving into captivating love stories that tug at the heartstrings and keep audiences enraptured throughout.

Other Alternative Options to Get Access to the ITVX in Italy

When it comes to accessing ITVX in Italy, viewers have two options to bypass geographical restrictions besides VPN. Each method offers benefits, catering to different user preferences and technical proficiencies.

1. Find a Proxy Server for ITV Television

Another alternative is the use of a proxy server. This service acts as an intermediary between your device and ITVX, masking your actual location. While free and paid options are available, users should exercise caution as some may compromise their browsing experience with intrusive ads.

2. The Google Chrome Extension

The Chrome Extension of a VPN service is your go-to for a hassle-free solution. This lightweight extension is easy to install and operate, offering a straightforward way to enjoy your favorite ITVX shows in Italy. It employs a hybrid VPN technology for a seamless streaming experience without the usual complexities of traditional VPNs.

Note that while these methods may grant access to ITVX in Italy, they might not be as reliable as VPN services. I recommend using a VPN service to watch ITVX, as it encrypts your traffic, ensuring more secure access to the streaming site than a proxy server or Chrome extension.

Reddit Recommendations for Watching ITVX Shows in Italy

Big Brother fans on Reddit are currently grappling with ITVX geo-blocking issues that prevent them from catching the live stream in Italy. Frustrated but resourceful, they are actively seeking affordable VPNs. Many Redditors recommend services like NordVPN, Surfshark, and PrivateVPN, which have effectively unblocked the ITVX stream, allowing fans to watch their favorite show without restrictions.

Personally, I recommend ExpressVPN to overcome these geo-blocking issues. Known for its fast connection speeds and strong privacy features, ExpressVPN makes streaming ITVX Italy seamless and secure. It offers 5 servers in the UK, ensuring reliable access to ITVX content.

Explore more VPN Guides on VPNRanks in Italy!


FAQs – ITVX in Italy

Yes, you can watch live TV on ITV Italy, which offers live streaming for all six channels, allowing you to catch shows like The Voice UK Series 12 and Love Island UK Season 10 as they air. To access live streams in Italy, get ExpressVPN, which provides a UK IP address, and enjoy live and on-demand content on ITVX, no matter where you are.

There are several reasons why you might be experiencing issues downloading from ITVX:

  1. Poor Wi-Fi Connection: ITVX requires a stable Wi-Fi connection to download shows. Switching to 3G or 4G won’t work if your Wi-Fi is weak or disconnects, as downloads must occur over Wi-Fi.
  2. Insufficient Storage: If your device doesn’t have enough free space, the download won’t complete. Check your storage and clear up space if needed.
  3. Device Performance: If your device is older or has limited processing power, it might struggle to handle the download process efficiently.

ITVX, like many streaming platforms, restricts VPN usage to protect its broadcasting rights exclusively in the UK. This approach blocks even UK-based users from enjoying the privacy benefits of a VPN. Fortunately, some VPN providers excel at avoiding detection, making it possible to stream ITV Hub securely as long as you select an effective service.

It’s not illegal to use a VPN to watch ITVX in Italy, even though the service is meant only for users in the UK. While using a VPN in this way is against ITVX’s rules, the only likely consequence of accessing the platform is encountering an error message.

While ITVX is a privately funded channel and does not require a TV license for viewing its on-demand content, the rules change regarding live TV. If you plan to watch any live UK TV content abroad, UK law requires you to have a valid TV license. This is an important consideration for ex-pats and travelers who wish to stay connected with live UK broadcasts.

ITVX may block access if it detects a VPN connection. However, top-tier VPNs like ExpressVPN use advanced techniques to prevent detection. If you encounter a block, switching to another UK server with your VPN typically resolves the issue.

Yes, you can watch ITVX with a VPN in Italy. I recommend ExpressVPN since it provides consistent and super-fast speeds for watching ITVX in HD quality and unblocked the platform with every UK server we tested. Moreover, because it comes with a 30-day money-back guarantee, you can try it out risk-free.

Yes, ITVX is free in Italy. However, with the free option, you will see ads while streaming. You can also sign up for a Premium subscription for ad-free streaming. However, connect to ExpressVPN to access ITVX in Italy.

You don’t need to worry if you find ITVX VPN-detected error while accessing the ITVX abroad because using ExpressVPN can also resolve the ITV error code 01 01. If you see an ITVX error code, try these steps:

  • Check your internet connection and router.
  • Restart both and see if the issue is resolved.
  • Update your device’s software if available.
  • Delete and re-install the ITVX app for a fresh start.
  • Verify if the ITVX service is down or facing technical difficulties.
  • Contact your ISP provider for advice.
  • If needed, contact ITVX’s customer support team for further assistance.

On ITVX, you can stream live TV and catch up on shows for free with an ITVX account, including channels like ITV1, ITV2, and CITV. While live viewing requires a TV license, it’s not needed for on-demand content.

Shows from ITV, ITV2, ITVBe, ITV3, ITV4, and CITV typically appear on ITVX within an hour of their live broadcast. However, live events like sports may take longer, often a few hours, to be available on the platform.


Accessing ITVX abroad is a challenge due to regional restrictions. I’ve pinpointed the easiest solution that lets you watch ITVX in Italy smoothly without any interruptions.

With the right VPN, you can easily get a UK IP address to stream ITVX like you did in the UK. I highly suggest ExpressVPN as it has optimized UK servers. It lets you catch the latest ‘Love Island’ episode or immerse yourself in a captivating British drama.

Now you don’t have to worry about is ITVX available in Italy. If you encounter any problems, feel free to ask in the comments section. Enjoy uninterrupted streaming until then!

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