New Delhi, March 30, 2025 – As World Backup Day approaches on March 31, experts emphasize the critical need for individuals and organizations to prioritize data backup strategies to mitigate the risks of data loss due to various threats, including ransomware attacks and hardware failures.
Data is increasingly viewed as the backbone of operations, with experts warning that losing it can severely impact supply chains, customer trust, and overall business continuity. Zaiba Sarang, Co-founder of iThink Logistics, stresses the importance of data, stating, “Losing it means losing control over supply chains, customer trust, and business continuity.”
Recent statistics reveal alarming trends in cybersecurity, with Vishal Salvi, CEO of Quick Heal Technologies Limited, noting that ransomware now constitutes 1 in every 595 detected threats. He highlights that modern ransomware not only locks systems but is also designed to steal sensitive data, amplifying the risks of financial losses and operational paralysis.
World Backup Day, established in 2011, serves as a reminder for stakeholders to back up their data regularly. The campaign aims to raise awareness about data protection, with studies indicating that nearly 30% of people have never backed up their data. Furthermore, 113 phones are lost or stolen every minute, and 10-20% of consumer PCs encounter malware annually.
Experts recommend implementing robust backup strategies, including storing backups on different devices or cloud services, automating regular backups, ensuring backups are of a known good state, and encrypting data stored in the cloud. M P Vijay Kumar, Executive Director & Group CFO of Sify Technologies Limited, emphasizes the need for organizations to view data recovery setups as essential rather than discretionary costs.
The emphasis on data backup is more crucial than ever, especially as India experiences rapid digital growth accompanied by increasing cyber threats. As Sudharsan Aravamuthan, Head of Systems Engineering at Pure Storage India, notes, the rise of AI-driven innovations also brings new cybersecurity challenges.
World Backup Day serves as a vital opportunity for individuals and organizations alike to reflect on their data protection strategies and take proactive steps to safeguard their digital assets.
